Tell
Tell All
Issue 02 | Oct 08
 
 
 
QMF1
 
 
Multicultural Festival

The Queensland Multicultural Festival is on at Roma Street Parklands on Sunday 12 October 2008. Tell have been working on the creative for the campaign. Make sure you head along - there's a great entertainment lineup and lots of yummy food from many different cultures. 

To see the campaign click here.

 
QMFSigns
 
 
     
 
Cash for Stash

Yey! It’s nearly Movember! When all Aussie males have an socially acceptable excuse to experiment with their facial hair – “a good cause” – of course! This year everyone can get into the spirit – including girls – because Harrisson is running a "Cash for 'Stash" campaign - donating $10 from every “Mo” shirt sold during October and November to the Movember cause.

Go to www.harrisson.com.au
 
NewMo
 
 
     
 
 
 
 
 
  Tales from our clients  
 
 
Diamonds & Ice Gala Dinner

MontroseAccess provides therapy and respite services to children and young people with physical disabilities.
Tell is working on the creative for their "Diamonds & Ice" charity gala dinner - being held on the 23rd of October.

If you'd like to attend, email events@montroseaccess.org.au or
phone 3379 9200. 

To see the campaign click here.

 
DiamondsandIce
 
 
HOPE for Cancer Sufferers

Prostate cancer affects one in nine Australian men. Tell are working on a campaign focusing the HOPE provided to prostate cancer suffers by the Mater Medical Research Institute. To make a donation contact the Mater Foundation on 3163 8000.

To see the campaign click here.

 
Hope
 
 
Financial Connections Brand

Tell recently rebranded financial and insurance advisor "Financial Connections".  With over 25 years of experience in the industry, the partners needed an image that was trustworthy while remaining fresh and modern. Using navigation as a metaphor, Tell delivered a brand story that positions Financial Connections as trusted guides through the deep, and sometimes daunting, waters of finance.

To see the new brand click here.

 
FinConn2
 
 
 
 
  How we tell it  
 
 
On the street


You'll need shades next time you walk up Latrobe Terrace. Tell has a new street presence thanks to our bright yellow door. You can't miss it!
ShortDoor
Place Makers Exhibition

by Damian Gibson

Check out the Place Makers exhibition at GOMA. It features projects by Queensland architects, built in the last 15 years including residential and commercial projects. What's great about this exhibition, is that it showcases architects' responses to Queenland climate and lifestyle.

The exhibition is on until 23 November and entry is free. To find out more click here.

PHOTOGRAPH
Chapel Hill House (2005), Brisbane
Architect: Owen and Vokes
Photograph: Jon Linkins
oandv2

Marketing through the Stormy Weather

by Clare Treston

If your stomach has been lurching over the recent roller-coaster ride of the global economy - don’t panic! Using this time productively to get your house in order can give you the edge over your competitors so you’re sorted and ready for better times.

Do a Marketing Audit

Are your current communications achieving their objectives? Are they you sending a consistent message across all communications? Consistency makes your brand stronger – aiding customer recall and understanding of what your company stands for – and it’s cheaper to implement! By undertaking a marketing audit you can check for inconsistencies and weaknesses in your current collateral.

Revisit your Marketing Objectives

Are your marketing objectives too ambitious in the downturn? Perhaps they should be adjusted? Perhaps a different strategy is needed to keep you on the up?

Remember the Customer?

Be proactive. Your customer is feeling the pinch too. Go out and talk to them. What can you do to make their life easier? Do you need to review your product or price to keep them loyal in harder times? Should you look to other market segments?

Revisit your Brand Position

Take some time to evaluate your place against competitors. Where do customers place you in comparison? Think about whether you positioning is accurate, advantageous and being communicated to your customer?

Talk to your Creative Partner

Don’t forget to talk to Tell. We can help you to make your marketing dollars work harder. Make sure you keep your creative team in the loop regarding any changes in your objectives, target market or positioning so that creative communications are executed according to your marketing plan.

The Sun’ll Come Out Tomorrow

The good news is that the downturn will end. Harley-Davidson CEO, Mark Hans-Richer believes that spending in a market downturn creates a competitive advantage for a market upturn “an extra dollar spent today has extra dividends for tomorrow”.

At the very least, we should all be grateful that, we’re not in America!

 
 
 
 
To contact Tell Phone: +61 7 3367 0850.
Copyright Tell Creative Pty Ltd.