This 'Driven' Annual Report designed by Tell captures determination of Queensland Motorways in achieving their performance goals.

Tell recommended using 'Driven' as the theme for the report, in conjunction with the organisation’s competencies such as 'Driven by Integrity', 'Driven to change' and 'Project Driven'.

The report layout is generous with photography and white space, and the cover features a spot UV directional arrow to affirm the 'Driven' promise.

To see more, click here.

by Damian Gibson

Seems only fitting with the release of the iPad in January, that we look back at the hits and misses of Apple over the years. Does anybody remember the Apple Lisa?

To see the top 10 best and worst Apple products of all time, click here.

Article review by Clare Treston

Advertising Age, 1 February 2010, by Rich Thomaselli

Be sure to follow this story: In the USA Toyota Motor Corp. is facing a multi-billion-dollar hit to its brand image and reputation in the wake of its disastrous recall and sales halt. An unprecedented 2.3 million vehicles over eight models are being recalled because of a faulty accelerator pedal.

Crisis management experts are suggesting this is a classic text book case of what not to do in a crisis, criticising Toyota's failure to communicate with customers about the problem. The cost of regaining consumer confidence through marketing is estimated at over $1billion!

by Gary Schmidt

This amazing little blog www.lettersofnote.com tracks down and presents curious or generally note-worthy letters. Some are from the famous, like the late JD Salinger, the infamous, and even one from a young boy doing his bit for the Australian space race.

Interview review, by Clare Treston.

In this interview, Futurespace interior designer Angela Ferguson talks about Google’s new Australian office.

The Google brand is represented through fun, and sometimes surreal, themed destinations. The company's brand flexibility and commitment to sustainability is demonstrated in the reception area with the logo rusted amongst a living wall full of plants and flowers. It’s Googly good!

To see the interview, click here.

by Gary Schmidt

Named after a sticker found on the second-hand fridge I scored off a mate, Little Giant is my latest perma-culture venture – brewing. If you've ever been curious, I would highly recommend home brewing to anyone who enjoys cooking or having a few. You will argue over who has to wash the bottles though. Brews put down so far include Munich Lagers, Trappist Ales, Cervezas as well as Saisons and Ciders, with a special Tell Lager coming soon. With glowing comments like "it's not awful", why buy when you can brew?

Clare says: "Is it just me or is it strange that the Iraq Inquiry has a corporate logo? Hmmm..."

Gary says: "And it's set in Trajan (the font they use for movies). Is it meant to be entertainment?"

Damian says: "They use that font for ice cream packaging – Saddam's Sundae???"

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