Tell Newsletter

Issue 11 | Aug 09

New online Irish sports venture, Golf Republic, required a brand to appeal to the Irish through its culture and attitude.

During our brand research process, Tell discovered the story of King Cormac Mac Art who in the 3rd century A.D. was 'Absolutely the best king that ever reigned in Ireland… wise, learned, valiant and mild'.

He became Tell's inspiration for the development of the Golf Republic brand. King Cormac will become a brand representive offering golfing guidance to Golf Republic website visitors. It's good to be the king.

To see Tell's other branding work, click here.

Our Women, Our State Awards

The Our Women, Our State Awards will recognise the achievements of Queensland girls and women in building brighter futures for other females in Queensland's science, engineering and technology industries.

In celebration of Queensland's 150th birthday, the awards also include a special Great Queensland Woman Award, which will recognise the significant efforts of one outstanding Queensland woman in achieving progress for women in our state.

To nominate someone, click here.

The Way Forward

The Urban Development Institute of Australia is taking a proactive approach to future planning for Queensland consutuction and development. Their State conference entitled The Way Forward, encourages businesses to learn from the econimic crisis and adapt to a new way of operating so that they are ready for next industry upturn. Tell designed the graphics to represent the new optimistic economic mood.

As the single largest contributor to Gross State Product and 15% of the Queensland workforce, it's reassuring the development industry is taking such a future-focussed approach. To learn more about The Way Forward conference, click here.

Conservation vs Change

Article Reveiw by Gary Schmidt

What is a flexible brand, and why are they suddenly popping up everywhere? This article from Johnson Banks has a look at what is rapidly becoming the norm, as brand developers, clients, and markets embrace, and even expect, the possibilities provided by new media. A recent example from close to home is the Award brandmark which changes based on their membership.

To read the full article, click here.

Tesco Customers May Soon Find Chickens at the Checkout Counter

Article Review by Clare Treston

in Advertising Age, 28 July 2009, by Emma Hall

Finally...a Tell All chicken story that's not about Gary's chooks!

Tesco, the world's third-largest retailer, is embracing the recession-inspired trend to "grow your own" produce by offering small land allotment spaces to rent in the U.K and selling live chickens. Edible seed sales increased in the UK by 30% in the past year, so Tesco want to leverage this opportunity by selling chicks and live egg-laying chickens.

To read the full article, click here.

The Best Film Titles Ever Made

by Damian Gibson

Spanning across the decades is this great selection of opening film titles. The Bond franchise certainly gets a good look in, with three Bond movies included in this list.

What would your favourite opening film title be?

To see them all, click here.

To contact Tell Phone: +61 7 3367 0850.
Copyright Tell Creative Pty Ltd.