Tell Newsletter

Issue 12 | Sept 09

Q-COMP Brand Wins Best Revitalisation at AMI Awards

The Australian Marketing Institute (AMI) announced Q-COMP as the winner of the Brand Revitalisation category at the Queensland Awards ceremony last Friday.

The brand revitalisation was successful in repositioning Q-COMP as an open, innovative and customer-focused organisation through a new and fresh dedication to internal culture, visual identity and strategic direction.

The new uncluttered and honest style of visual communications designed by Tell has proven to be simple to implement, flexible and adaptable across multiple mediums. It has become the essence of what Q-COMP stands for in the marketplace with stakeholders, customers and employees.

To read the full story of the Q-COMP Brand Revitalisation, click here.

To see other brands revitalised by Tell, click here.

Gary Schmit from Tell, Q-COMP Communications Advisor – Karen Matthews and Clare Treston from Tell with the AMI Brand Revitalisation Award.

The next step is the National AMI Awards: GOOD LUCK Q-COMP!

$5 Million of HOPE

Tell have been assisting Mater Foundation to raise funds for medical research into a cure for prostate cancer through a campaign focusing on HOPE. The Foundation has have received many generous donations to the campaign, contributing a total of $5 million. These gifts truly help to realise the promise of research and bring hope to men with prostate cancer and their families.

To make a donation, contact the Mater Foundation on (07) 3163 8000.

To learn more about the HOPE campaign, click here.

Judith Wright Centre � What's On

The Judith Wright Centre of Contemporary Arts October program is now available. To download the program, click here.

Tell has been designing collateral for 'The Judy' since 2007, evolving and strenghening the Centre's brand.

PRIA Queensland Awards

The PRIA State Awards celebrating excellence, professionalism & best practice in public relations, are being held this Friday, the 18th of September. For more information, click here.

This year Tell are sponsors, helping to design event collateral.

Photo: Brett Harris

Petrol Gets Pretty

by Gary Schmidt

Re-branded by D'Arcy in 2003, Romania's Rompetrol has commissioned Saffron to create a new retail brand with international growth potential. The brilliantly named Litro is the result.

Collaborating with San Francisco based architects, Eight Inc , Saffron has redefined the service station experience.

To find out more, click here.

Want 5000 More Facebook Friends? That'll Be $654.30

Article review by Clare Treston
Advertising Age, 2 September 2009, by Michael Learmonth

Online ad firm uSocial will deliver you 5,000 Facebook ‘Friends’ for 7.6 cents per friend (totalling US$654.30), or up to 10,000 Facebook ‘Fans’ for 8.5 cents a fan (US$1167.30). Twitter followers are pricier at 11 cents per follower. For marketers, social networks are a good way to directly connect with a brand’s consumers and fans. This article questions whether purchasing friends and followers is counterproductive to this. Seems money can buy you friends and fans but ‘money can’t buy me love’.

To read the full article, click here.

Where the Wild Things Are

Interview review by Damian Gibson
Vice Magazine, Interview by Shane Smith

A book most of us read as children will soon be making its way to the big screen. Directed by Spike Jonze, the movie version of Where the Wild things Are, has taken over 5 years to make. This interview provides an interesting insight into the Director's vision and the troubles he has experienced in getting this classic story onto the silver screen.

To read the full interview, click here.

To view the trailer, click here.

To contact Tell Phone: +61 7 3367 0850.
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