MMM

Brief
To develop a new brand for a joint venture between Monadelphous Engineering and Muhibbah Construction. Monadelphous Muhibbah Marine (MMM) brings together Monadelphous's expertise in the construction of large-scale projects for Australian resources customers and Muhibbah's global expertise in the delivery of marine and port works.

What We Did
Tell created a new brand which displays attributes of both the Monadelphous and Muhibbah brands. A logotype representing collaboration, specialisation, construction and the marine environment was developed to identify the new joint venture (MMM). The logotype was combined with supporting devices to create a straightforward and robust brand language.

Result
"Tell developed a strong and visually appealing brand for MMM. The brand adapts easily to a range of marketing and communications collateral from online to print to livery. Tell listened to our brief and delivered a creative solution which clearly considered both brands, the industry and the audience." Karen Matthews, Marketing and Communications Advisor, Monadelphous.

Disciplines
– Brand & Identity Design
– Corporate Literature Design
– Website Design
– Signage Design
– Stationery Design

Categories
New Brand