Reddog Architects

Brief
To undertake a marketing audit of all current Reddog Architects materials and provide recommendations for future and ongoing communications.

What We Did
Tell developed a fun new brand inspired by Reddog's iconic neon sign seen by travellers on the Ferny Grove train line. Tell encouraged Reddog to leverage their name through the use of the colour red and by using dogs as supporting characters for their brand.
The new brand was launched at Reddog's ten year birthday party which was held at the Albion Park Greyhound Races.

Result
The loopy new logo and supporting brand creates a fun and friendly brand personality that differentiates Reddog from other architectural practices.

Disciplines
– Brand & Identity Design
– Brand Positioning & Development
– Marketing Communications Consultation
– Corporate Literature Design & Production
– Copywriting
– Website Design
– Signage Design

Visit the Reddog website, designed by Tell.

Categories
Brand Revitalisation